Shinjuku is a strategic network-building and pick-up-and-deliver board game.
In Shinjuku, you build department stores in Tokyo and the rail lines to connect them so that you can build the most successful shopping/rail conglomerate.
Every turn, new customers will arrive on the map looking to purchase one of 4 different goods. On your turn, you choose 2 different actions from: (a) Open a store, (b) Expand your rail, (c) Upgrade to a department store, (d) draw cards as Income or (e) Move customers along the rail to stores.
You start with a hand of 4 location cards and get a new card each turn. The Build, Upgrade and Move actions require that you play a matching location card from your hand. Cards in your hand that match locations where you have previously built a store are Wild and can be used to match any location.
The game ends when the last customer is placed (+ one final turn for the other players) and victory goes to the player that can create the most sets of each type of customer.
Originally released at Tokyo Game Market Spring 2024 by リゴレ (Rigoler).
English translation of Japanese rulebook |
The Rules of Play and Quickstart Guide were written for the Print-and-Play and online versions, but they can also be used to augment the Japanese rules because they provide addition rule clarifications and examples of play.
Rules of Play Letter, A4 |
Quickstart Guide Letter, A4 |
Print and Play Letter, A4 |
Tokyo is a city of trains and Shinjuku is the busiest train station in the world.
Unlike most passenger rail systems, Tokyo has dozens of companies running competing rail lines rather than having a single entity that manages rail for the entire city. Many of these companies are large conglomerates that own not only the rail, but also the major department stores at the rail stations.
In Shinjuku, you manage a rail conglomerate in Tokyo. You need to build stores for the customers to visit and also the rail lines to get them there.
Every turn, new customers will arrive looking to purchase one of 4 different goods. If you have a store that sells those goods, then you might be able to move them to your store and earn them as a customer (=VP).
Shinjuku is played on a map of central Tokyo:
The map is divided into the 23 regions (known as “wards”, or “区” (ku) in Japanese).
Each region contains 1 or more train stations and these stations have lines that identify potential connections to other stations. Some stations have a sakura icon to indicate that stores built there are allowed to be upgraded to a department store.
On the bottom of the board is the customer queue (④ ③ ② ①). Customers will accumulate here before moving on to the map.
There are 72 cards and each card identifies a single ward on the map.
There are multiple copies of each card based on the population of that ward. The numbers on the map and on each card indicate how many of each card are in the deck (this information is important later).
Each player starts with 3 department stores, 8 stores and 16 track segments.
There are 4 kinds of stores:
sells Food | |
sells Clothing | |
sells Books | |
sells Electronics |
A department store (represented by a tall cylinder) sells all of these goods.
There are a total of 72 customers. They are stored in a bag so that they can be drawn at random.
The 4 customer types match the store types:
23 customers want Food | ||
20 customers want Clothing | ||
16 customers want Books | ||
13 customers want Electronics |
Some customer tokens are marked with a “2” which indicates that they count as 2 customers during scoring:
Players can earn a stack of Upgrade Bonus tokens when they upgrade one of their stores to a department store.
These tokens can act as a customer of any type during the endgame set-collection scoring.
The Matsuri token is moved each turn and identifies where a festival is taking place. Cards that match the festival location are wild.
Choose a player color and take the matching pieces
Draw 4 cards into your hand.
Choose a starting player and have them take the Start Player Token.
To add a customer to the queue:
Customers are taken from the queue and placed on the map as follows:
To refresh the customer queue:
Move the Matsuri token from its current location into a neighboring location.
Choose any two of the following actions (must be different actions):
You can play a wildcard to match any card. There are no explicit “wildcard” cards in Shinjuku, but you can create wildcards during gameplay:
You can play any three cards from your hand as a single wildcard.
Once you’ve built a store (or department store) in a ward, the cards for that ward become wildcards for you.
Because the card frequency varies based on the population of that ward, some wards work better as wildcards (because you’re more likely to draw them).
Cards that match the current location of the Matsuri token are wild.
The Move action is the most important action in Shinjuku because it is the only way to gain customers (which are needed to win the game).
When you choose the Move action, do the following:
When the last customer is drawn from the bag, play continues until the customer queue is emptied. The player that places the final customer from the queue finishes their turn and play continues until the player with the Start Player Token (so that every player has the same number of turns).
Customers are scored using set collection plus any bonuses from department store upgrades.
Customers marked with a “2” count as 2 separate customers.
In endgame scoring, each Upgrade Bonus Token acts as a wild customer and can be used in place of any single customer.